Served up? - The advertising scams and what is behind them.

A lot is wrong in the food sector: excessive prices, fraudulent labelling and misleading advertising promises make shopping difficult for consumers. Even though both EU and Austrian food legislation ban all misleading advertising and product presentations, reality is often different. Lisa Kernegger, Head of Foodwatch Austria, provides insights into current advertising scams and looks at what is needed for more transparent product design.

Lisa Kernegger, Biologist, Head of Foodwatch Austria.